The Prima City Hotel Tel Aviv is located in a prime location in the middle of Tel Aviv's commercial, leisure and business districts.  Within a few minutes  walk, guests arrive at the sandy beaches and sparkling, blue waters of the Mediterranean Sea,  at a busy pedestrian promenade, or at a center which offers a variety of water sports and a mix of health spas, restaurants, bars and shops which line the beachfront.  In the other direction, guests can enjoy the designer stores, cafes and busy nightlife of Central Tel Aviv.  Tel Aviv's business districts, the Tel Aviv Port, Rothschild Avenue, Old Jaffa, Neve Tzedek neighborhood, the Israeli Diamond Exchange and the Azrieli Center are all within easy reach of the Prima City Hotel Tel Aviv.